Anti-Gay Group Crows Over General Mills No Longer Sponsoring Pretty Little Liars.


20 August 2011
by Bridgette P. LaVictoire reports in

The Florida Family Association is up in arms over the fact that Pretty Little Liars’ Emily Fields is a lesbian. They have launched their campaign to get advertisers to drop their advertising on the show. The first was Remax Realty, which pulled its ads at the beginning of FFA’s campaign, but the announcement by General Mills has also pulled their ads as well.

The FFA was quick to crow about their possibly victory with General Mills, which is a cereal company. They published an email from GM’s Director of Consumer Services Jeff Hagen which reads “We have investigated this matter and confirmed that our advertising did air as you have reported. We have informed ABC Family Channel and our agencies that Pretty Little Liars is not a program that we will sponsor. Thank you for bringing this to our attention.”

According to E! Online, FFA launched their campaign because of Field’s sexuality calling it irresponsible imagery. They also reported “The association even went so far as to describe the lesbian content on the show as ‘using salacious and glamorizing scenes portraying young, pretty women as lesbians’, saying it ‘sends the wrong message to these young girls, a message that reinforces and legitimizes this homosexual lifestyle in a manner that could affect these young girls’ sexual identity for a lifetime.’”

AfterEllen did confront GM about pulling their ads, and a rep for the company stated that “We make advertising decisions based on the audience demographic reach of a program and relevance for our brands, and we make changes to our ad buys all of the time. That should not be misinterpreted. The decision is entirely based on the relevance of the show’s audience for our brands, not because of the sexual orientation of individual characters,”

Actress Shay Mitchell has been more than a bit pleased with her character, though. She has reportedly been very pleased by Emily going from being a shy, confused girl to someone a bit more bad ass. She recently told E! Online “From the beginning of season one we saw that Emily is dealing with her sexuality and over the season she has come out to her parents, which I think is amazing,” Shay told us. “And you see how other people are accepting it. With [these latest] episodes there is a little bit of [anti-gay] bullying. I think it was important for the writers to put that in there, but it’s [also] fun. [Emily’s]’s going to have a good time [standing up for herself].”

She has also gotten a lot of positive feedback from people around the globe about Emily being a lesbian. She has stated “Young girls and guys just come up to me on the street and say things like, ‘Thank you, I related to your character unlike any other, especially when she was first discovering who she was and then come out to her dad—it gave me courage and strength to come out to my parents.’ That’s amazing, I couldn’t imagine playing a better character. I am very fortunate.”

Of course, GM might want to consider what this looks like, and the fact that their email is being used by an anti-gay group as proof that their attacks on diversity and attempts to hurt young people are succeeding.

The master of hate’s post is here.  Is this the same David Caton who was warned for lewd behaviour with a minor by Fort Lauderdale police five years ago?


Anti-Gay Group Crows Over General Mills No Longer Sponsoring Pretty Little Liars – Lez Get Real

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